Tag Archives: search marketing

Graph Search on Facebook is Here, But Is the Revolution Here?

1 Feb
Graph Search on Facebook.

Options to refine a Facebook Graph Search.

The revolution will not be televised … it will be on Facebook. Ugh.

Today I received access to Facebook’s Graph Search in Beta. Even the tour that walked me through Graph Search was personalized! This creepy new search functionality already has  users in a tailspin about privacy.  Here’s a look at what Graph search does and how it may prove revolutionary for the Facebook empire.

What does Graph Search do?

Instead of limiting Facebook search to the structure of the site (i.e. pages, people, places, interests), Graph Search enables users to uncover connections between people, places and things. Formerly you could do keyword-esque searches to turn up people, business pages, community pages, places and interests. Now you can search your network for very specific interactions and interests.

A Sample Search: “My friends who like Radiohead”

For example, I ran a search for “My friends who like Radiohead” and Facebook returned a results page listing my connections who like this band. The results were not in alphabetical order. I think the results were organized by how recently and frequently I’ve engaged with each friend. To the right of the results, Facebook provided a panel where I could refine my search by gender, relationship, employer, age and more. I could also extend this search to see more content from the people who like Radiohead, such as their other interests, photos, places visited, and so on. I might look at the other bands this groups “likes” to discover new music or find out what restaurants this crowd has visited lately.

Future Potential for Graph Search

Marketers, small business owners, non-profits, and recruiters should all be watching this space closely.  Improved social search functionality  can ignite word-of-mouth, showing Facebook users the stores, restaurants, brands, products, and causes their network is engaging with. With a much larger user base than LinkedIn, job searchers and recruiters alike will be able to search Facebook connections by education, location, and current employers to network with a targeted group of users.

Read More about Facebook’s New Search Capabilities

To learn more, check out these articles about the impact of Facebook’s Graph Search:

Rel=Author May Be SEO’s Newest Signal

18 Oct

SEOs have been chattering about authorship as a potential new ranking signal, since the HTML 5 specifications were first released in 2011. Although HTML 5 is not going to be finalized for another few years, many of the markup language’s new features are already supported by leading web browsers and in use by web and software developers.

One of the new features that HTML 5 allows for is a rel=author tag, which tells a web browser that a certain individual is the author responsible for the content on that page. This tag will put a face behind a name, showing an author’s head shot and byline when a piece of blog or web content comes up in the search results.

Authorship goes hand-in-hand with many of Google’s recent algorithm changes, all of which focus on serving up more relevant, higher quality search results. It seems as though attributing authorship using this rel=author tag will let engines like Google know that the content is authentic, high-quality and written by a real person (and not spun or ghost-written).

I can imagine searching on Google a year or so from now, and only ‘trusting’ content that appears with a real photo and byline. In a few years, I can imagine a SERP where every piece of blog content and news has a photo and byline.

If you want to get a head-start and begin integrating authorship into your blog and content marketing strategy, visit these helpful resources:

Matt Cutts video defining rel=author: http://www.youtube.com/watch?v=FgFb6Y-UJUI

Matt Cutts video on implementing rel=author: 
http://www.youtube.com/watch?v=gG3Oh7Ues8A

Linking your content to  a Google+ account: 
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557

Troubleshooting rel=author implementation: 
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1306778

A recent Pubcon talk on the new author tag: 
http://www.pubcon.com/google-author-tag

SocialMediaToday.com on the importance of authorship: 
http://socialmediatoday.com/liz-wilson/852201/content-creators-here-s-why-you-need-be-google-author

SEOMoz blog on preparing for Google author signals: 
http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google

AJ Kohn’s blog on how author tags may affect SEO: 
http://www.blindfiveyearold.com/author-rank

SocialMediaExaminer.com post all about authorship: 
http://www.socialmediaexaminer.com/google-author-tags/

An Eric Enge Interview with Sagar Kamdar, a group product manager for Google search: 
http://www.stonetemple.com/relauthor-defined-with-googles-sagar-kamdar/

Photo Credit: Alex Barth.

7 Helpful Penguin Update Links

17 May

Have you been hearing a lot about Google’s Penguin algorithm update? From what I’ve been reading, Penguin sounds like a game-changer.

This update shows that Google is ready to be aggressive about black-hat SEO tactics in order to change the industry best practices.

To learn more about Penguin, check out these  informative articles and videos below:

An Overview of Penguin

http://searchengineland.com/google-launches-update-targeting-webspam-in-search-results-119295

A Post About Penguin’s Most Recent Effects

http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463

Google’s Quality Guidelines (a roadmap for anyone doing SEO or online marketing)

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3

How a WordPess Plugin Site Got Hit by Penguin

http://www.webpronews.com/should-the-google-penguin-update-hit-sites-like-wpmu-org-2012-05

How Penguin Treats Duplicate Content

http://www.webpronews.com/google-penguin-update-dont-forget-about-duplicate-content-2012-05

Better Link-building Under Penguin

http://www.webpronews.com/recover-from-google-penguin-update-get-better-at-links-2012-04

Great Video of Penguin’s Effects on SEO Industry

https://plus.google.com/u/1/112544075040456048636/posts/hHaXg8Rs5Lf

Please share any related Penguin articles, videos or news in the comments below!

Photo Credit: Newtown grafitti

4 Good Reads About Google’s Panda Updates

27 Jan

It’s being reported around the web that Google is rolling out the next iteration in a series of algorithm updates that are focused on returning higher quality search results.

The Panda updates are meant to penalize black-hat SEO practices and prevent low-quality, keyword-laden material (written by content farms and spinners) from dominating search results.

If content used to be king, now content is a supreme being — and it’s all about quality.

Below are four useful links packed with tips about the Google Panda updates. Many businesses may need to update their existing content and rethink their SEO and content strategies in light of the changes.

  1. Google Panda 3.2 Update Confirmed
  2. Are You Making These 7 Panda-Punishing Content Mistakes?
  3. More Guidance on Building High Quality Sites
  4. How to Write SEO Friendly Blog Posts with These 13 Questions

Photo via mozzercork.