Tag Archives: iPad

New Yorker’s Bare Bones iPad App a Success

1 Aug

A story in today’s New York Times explains how the New Yorker’s simple iPad App, built for reading and not much else, is leading in subscriptions amongst Conde Nast publications.

I’ve always wondered why publishers want to build ridiculous Apps where there’s too much navigation and flash, and the turn of a page makes an annoying “swishing sound.” It’s good news that the bare-bones aesthetics of the Kindle work just as well for publishers on the iPad.

I do wonder how much these numbers are skewed by the combined demographics of the New Yorker’s audience and the average iPad owner. The publication has a pretty serious audience —  very different from a typical glossy ad-packed magazine. Does anyone read the New Yorker just for the cartoons? The iPad owners are also likely older, wealthier and more educated than most audiences.

The article does address the issue of demographics:

One apparent reason for The New Yorker’s success with the iPad is that the magazine has the right demographics. iPad users tend to inhabit households with annual income of more than $100,000, much like readers of The New Yorker. Research from comScore shows that all iPad users read news on the device more than they seek out entertainment like videos and games.

The article also discusses how the subscription revenue is great, but figuring out behavioral statistics and how to advertise to this audience is still an unanswered question.

Robin Steinberg, executive vice president of investment and activation for MediaVest, a media buyer, said that The New Yorker’s 20,000 iPad subscribers and the 75,000 more who had activated through their print accounts were a big first step. But she said use patterns needed further study.

“The question we now face is of those 75,000, how many are engaging with the magazine and the app or one exclusively?” she asked. “Understanding these behaviors will provide a stronger opportunity for advertisers to appropriately connect and create the right experiences by channel without misapplying dollars.”

Nevertheless this is an interesting trend to watch for in the space of digital publishing models. Long live content!

Social Media Magazine App- Flipboard Launches

23 Jul

FlipBoard is very buzzworthy at the moment- it’s a really well-funded startup with an application for the iPad that aggregates all of your social media streams into an easy-on-the-eyes magazine layout.

All you have to do is ‘flip’ through the pages. Content has a byline, “shared by” and the handle of whomever posted that link, story, video or piece of user-generated content online.

This is a pretty elegant solution for those social media users flipping between accounts, blogs, rss feeds and bookmarking sites.  I currently use Hootsuite to manage my Twitter, Facebook and LinkedIn profiles, but find the interface difficult to use. For example, I have a half a dozen different Twitter lists lined up next to one another and need to scroll all the way across the screen to view them all.

I just wonder what kind of algorithm or user-preferences FlipBoard employs to know which content is preferred? I am trying to visualize a magazine made out of my contacts’ updates and I am balking at the idea of random musings, links to funny videos and other people’s’ vacation pictures comparing to a real magazine like Vanity Fair. We’ll see how this application does!

You can read more about FlipBoard and see screen shots at mashable.com.
Read about potential legal/copyright issues already threatening FlipBoard at BoingBoing.net.

image via flipboard.com