Email Marketing Report

28 Sep

I recently had the privilege of writing a chapter about email branding for this extensive report put out by the editors at It’s called “All About Email Creative: Trends, Best Practices and Case Studies.”

The 75+ page report includes chapters about subject lines, design, B-to-B email, industry trends and a bundle of case studies. The other authors who contributed to the report are veterans of direct marketing like Bob Bly, Gary Hennerberg and Ivan Levison.  Any email marketer would be wise to pick up a copy of this.

Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns. -via’s online bookstore.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: