E-mail : Mail : E-mail = Greater Response

7 May

If you are not already trying this in direct marketing, you should. For big campaigns, where every response matters- send a string of related communications: an e-mail, mailing, and then a follow-up e-mail. This “bookend” approach to the campaign will greatly increase the chances that recipients read and reply to your messages.  More details on 3 step bookend campaigns here.

photo via Flickr user mark_rutley

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One Response to “E-mail : Mail : E-mail = Greater Response”

Trackbacks/Pingbacks

  1. 3 Content Marketing Tips « Britt Brouse - 02.14.11

    […] the headline for a special report or ebook like the subject line of an email. You have to grab the reader’s attention and say something that resonates with them or […]

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