Ever Wondered What WORKS in E-mail and Direct Mail?

4 May

Question?
Have you ever had to put together copy or design for an e-mail, postcard or direct mail marketing campaign?

Problem
If you don’t have a history of testing within your organization, (and sometimes even if you do) it’s hard to know what works. It’s also hard to decide if an image-heavy or text-heavy message will work, without knowing what the competition is sending out. I mean there’s only a few seconds of opportunity for a consumer to open and read your message. If it looks the same as every other piece of mail or e-mail it will get tossed.

Solution!
Well over at DirectMarketingIQ.com- they KNOW what companies are e-mailing and mailing to prospects! Through their E-mail Campaign Archive and Who’s Mailing What Archive, these folks collect thousands of e-mail and direct mail campaigns per month from leading companies and organizations.  They are literally sitting in a pile of mail packages and tracking stats and trends. Then they write candidly about trends on the Direct Marketing IQ website. So these are some pretty great resources for folks in direct marketing to check out!

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One Response to “Ever Wondered What WORKS in E-mail and Direct Mail?”

  1. direct mailing 09.18.12 at 9:18 pm #

    Nice post. It is a creative idea to establish the concept of direct mailing. I found it really cool. Thank you very much for your post.

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